I'm Drew — I work where design meets innovation — led by boldness and intention.
Select projects
Instagram Creator Inspiration
Creative Tools on Instagram
Make Facebook Yours
Press
Make Facebook Yours
Facebook campaign
Instagram now lets you add up to 20 songs to your Reels
The Verge
Video on Facebook keeps getting better
Facebook campaign
Creators@ Editing Tutorial
Instagram Campaign
97 Things Every UX Practitioner Should Know
O’Reilly
Facebook finally lets you turn off those annoying dots
TechCrunch
Can we design happiness?
Observer Media
About
Throughout my career as a digital product designer, I have followed a personal mission that everything I create should help people feel empowered, connected, and fulfilled. This led me to Silicon Valley to design digital experiences for large technology companies like Instagram, Facebook and Oracle, and education startups like Coursera and Everfi. Over time, as my opportunities expanded and blind optimism waned and I saw the true — good, bad, and unexpected — impact technology could have on people, I felt the additional weight to ensure my work was done responsibly.
Designing technology products in an unfathomably complex system of people, processes, policy, and machines is a tall order that requires skills like negotiation, influence, and leadership at the highest levels. These skills aren’t taught in design school.
I firmly believe what’s good for people, should be good for business too. I want to continue to use my voice and knowledge of business and management to bring more humanity to digital products and create the most thoughtful experiences possible.
Education
MBA — Entrepreneurship and Strategic Innovation
University of Illinois Urbana-Champaign
MS — Management
University of Illinois Urbana-Champaign