How did it get so late so soon? Its night before its afternoon. December is here before its June. My goodness how the time has flewn. How did it get so late so soon?-- Dr. Seuss
It seems as if everyone today is running around talking about how busy they are. While working as a freelancer, I wasn’t any different. I felt like I always was struggling to finish up everything I needed to do including writing proposals and contracts, assigning tasks to contractors, meeting with clients, sending invoices, putting out fires – and when I finally had time – my design work. You know, the stuff people actually pay me to do.
In order to simplify my life, a few things that needed to change. One of these was squarely on my plate – I needed to manage my time better.
That’s when I discovered a technique called the Pomodoro technique. Within a few days of using this method, I found myself being able to focus on my work a bit better. Hmmm. I wonder if this could help others?
The idea of TimeKat was born.
After a few rounds of discovery research sessions with project managers around the country, I created a list of common issues project managers and agency owners struggled with. Although the list of frustrations these potential users was long which sparked a lot (in my opinion) of great ideas, I had to narrow it down.
We identified a few common traits of the target user.
Our users have a lot on their plate and we want to help make work easier.
Users aren't satisfied with the status quo, they are eager to make technology work better for them.
Would be happy with having one tool that does the job of many. Users don't want another app, they want to set it up and work for them.
They are able to forge a connection with a app and care what the product stands for and what they support.
When designing TimeKat, I wanted the brand to exude an element of fun, friendliness and surprise like one would experience during a particularly memorable night of dancing with friends yet still maintain it’s trustworthiness and professionalism.
The TimeKat mark has slightly rounded elements to play up the playful nature of the application. The logotype is slightly modified to allude to the "kat" portion of TimeKat allowing the logotype to stand on it's own without the brand mark.
The colors were selected to add warmth and playfulness to the application while not competing with the user-entered content. Just for fun, all the colors were given cat-related names.
Additional visual elements combine photographs of relaxed office environments balanced with illustrations in bright colors.